Toyota confirms Prius for India
Global automotive giant Toyota Motor Corp. has confirmed the arrival of the new Prius in India. The largest selling hybrid across the world is slated for a launch in the first quarter of 2010. Toyota Motor Corp. is not targeting to sell huge volumes of the car. It is launching the car only to show the prowess of its vehicle as a platform to showcase its advancement in hybrid technology.
The price for the Prius is not yet decided. But since it is a CBU (completely built-up unit), it is going to cost a eye-popping price of around 30 lacs. This price tag is almost the double of what the car’s price in Japan is. The steep price is because of the high 105% import duty in india. All Toyota can hope for, is a special government concession to lower down the import duty for eco-friendly cars in India. It might have many buyers then. Till then, the Prius would have to deal only with few exclusive buyers who think from their heart. Though an exceptional car, buying it, paying double the price is not that a sensitive idea for everyone.
